Diverse group of people hugging

Core Values

We founded BSF to address the need for a forward-thinking, relationship-driven and technology-enabled community bank, that reflects the vibrant and diverse communities of the Bay Area, and beyond. Most of our ownership, and all of our decision-making, is local.

BSF is committed to delivering high-touch, personalized financial services, with agility and accountability, to businesses, nonprofits, individuals and families.

Helping our clients meet their financial goals is our priority. Helping our communities prosper and thrive is our purpose.

Here are the values by which we operate:

Be positive and proactive.

Serve the client well.

Find innovative and flexible solutions.


Value diversity, equity and inclusion.*

Act with accountability and take ownership.

Learn from experience and evolve.

Uphold high standards, and act with integrity.

Enable the community and help it thrive.

Stand with colleagues and clients—be there when it matters.

*To learn more about our diversity, equity and inclusion initiatives, click here.